As autumn leaves begin to fall, a new trend is rising across America: Sober October. This month-long challenge encourages participants to abstain from alcohol, offering not only a break from drinking but also an opportunity to boost physical and emotional well-being. But who is joining the movement, and what lasting impact might this temporary sobriety have?
We surveyed over 1,000 Americans to learn about their plans for participation and analyzed online search trends to uncover where interest in Sober October is highest. In this report, we dive into the demographics embracing sober curiosity, examine how staying alcohol-free could improve health, and explore how these changes might extend beyond October into the holiday season and beyond.
Key Takeaways
- Vermont is the state with the highest search interest per capita for “Sober October.”
- Minneapolis is the city with the highest search interest per capita for “Sober October.”
- 1 in 4 Americans plan to participate in Sober October this year.
- 84% of those planning to or considering participation in Sober October are confident in their ability to remain sober for the whole month.
- Overall, 23% of Americans intend to be alcohol-free through the holiday season.
- 62% of those planning to participate in Sober October intend to remain alcohol-free through the holiday season.
Who’s Going Dry and Why?
- 1 in 4 Americans plan to participate in Sober October this year, while another 1 in 4 are considering it.
- Millennials and Gen Z (26%) are the most likely to plan to participate.
- Those who rarely drink (31%) are the most likely to plan to participate.
- Health and fitness goals are the top reason for participating in Sober October (69%).
- 84% of those planning to or considering participation in Sober October are confident in their ability to remain sober for the whole month.
- Those who drink frequently and are planning to/considering participation are the least confident (66%).
- Millennials planning to/considering participation are the least confident (81%).
- Overall, 23% of Americans intend to be alcohol-free through the holiday season.
- Gen Z are the most likely to intend to be alcohol-free through the holiday season.
- 62% of those planning to participate in Sober October intend to remain alcohol-free through the holiday season.
- Over half of Sober October participants plan to use their “newfound sober time” to try new hobbies, exercise, and connect with family and friends.
Mapping Sober October: Top States and Cities Embracing the Challenge
Top 10 States by “Sober October” Search Interest per Capita
- Vermont
- Colorado
- New Hampshire
- Alaska
- Montana
- Maine
- Massachusetts
- Oregon
- Rhode Island
- Washington
Top 10 Cities by “Sober October” Search Interest per Capita
- Minneapolis, Minnesota
- St. Louis, Missouri
- Denver, Colorado
- Cleveland, Ohio
- Atlanta, Georgia
- Orlando, Florida
- Miami, Florida
- Pittsburgh, Pennsylvania
- Saint Paul, Minnesota
- Seattle, Washington
Feel Better, Live Better: Why Sober October Is Worth It
According to Dr. Alison Tarlow, a Licensed Clinical Psychologist and Certified Addictions Professional (CAP) at Boca Recovery Center, choosing to stay sober for October can have a big impact on both your physical and emotional well-being. Here’s what she says you can expect:
- Physical benefits: Without alcohol, your liver gets a break and can detox more efficiently, digestion improves, and your skin may clear up. You may also experience better sleep, as alcohol disrupts REM sleep, and you could lose weight by cutting out empty calories. Sobriety boosts your immune system, helping you fight off colds and flu more effectively.
- Emotional well-being: Many people report feeling more emotionally stable, with reduced anxiety and fewer mood swings. Mental clarity improves, and you may feel more present in social situations, leading to better, more meaningful conversations.
- Social improvements: Staying sober can open the door to new activities, like mocktail nights, fitness classes, or hobbies that don’t involve alcohol.
To stay on track, Dr. Tarlow suggests trying these tips:
- Set goals: Start with clear, specific goals. Do you want to feel more energized, mentally sharp, or just proud of completing the challenge? Write your goals down and keep them visible as a daily reminder.
- Try alternatives: Replace drinking with other fun activities, such as experimenting with mocktail recipes, joining a fitness class, or reading a new book.
- Build a support system: Share your goals with friends, family, or online communities. Having an accountability partner can help you stay on track and celebrate your wins along the way.
One fall mocktail Dr. Tarlow recommends is the Spiced Apple Ginger Fizz. It combines fresh apple cider, ginger beer, and lime, topped with a pinch of cinnamon. The ginger aids digestion, and the apple and cinnamon bring cozy fall flavors to your sober experience.
If you’re planning to stay sober through the holiday season, Dr. Tarlow advises setting limits ahead of social events. Bring your own non-alcoholic drinks and practice confidently saying ‘no’ when offered alcohol. Surround yourself with supportive people, and focus on what really matters—connection, thankfulness, and celebration.
Methodology
For this study, we leveraged Google Search Trends to explore the search interest for Sober October over the last three years. Additionally, we surveyed 1,003 Americans who don’t generally maintain a sober lifestyle if they plan to participate in Sober October this year.
About Boca Recovery Center
At Boca Recovery Center, we combine advanced addiction treatment with the amenities needed to ensure a secure, comfortable, and lasting recovery. We address both substance use and co-occurring mental health disorders with our evidence-based therapies, guided by a highly experienced staff.
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